Social Media
Social Media is how you Win
Webcrafter LLC offers development as well as advertising for the Top 10 Social Media Platforms for Business. Having a great business website is the foundation for your online success, but if nobody knows that your website exists, then nobody can go to it. That’s why Social Media is so important; it drives people to your website!
Each Social Media platform is different. For example, different demographics prefer using one platform over the other. The strategies you should use for each platform is different as well.
They are also similar in a lot of ways! All platforms support content sharing and they all have their own version of ad campaigns and demographic analytics. There’s a lot to know about which platforms are right for your business, and which ones are a waste of time. We are here to help you sort all of that out!
Facebook is the king of social media for business. You can even sell products and services straight from your Facebook Business Page, but more than that, Facebook allows you to connect with potential customers. Facebook also comes with a very useful analytics tool so you can see the demographics that are most interested in your business.
Facebook advertising has become a staple for many businesses looking to succeed online! Out of all the Social Media Platforms, Facebook is the most universally beneficial for most businesses.
YouTube is an extraordinarily powerful platform for any business looking to gain attention with video content. You can provide your target audience with valuable videos to bring awareness to your business’s products or services! For example, an Air Conditioning company could provide YouTube videos about AC maintenance, or how to save energy in the summer heat.
As you may know, YouTube is owned by Google. If you do well on YouTube, you’ll do well on Google as well, making it even easier for the world to find you.
Advertising on YouTube may seem intimidating, but no need to worry! Webcrafter can help you create the perfect video for your YouTube ad and we’ll even set the campaign up for you.
Twitter is a social media platform that allows a business to speak to its audience in a more personal way. You can increase brand awareness and customer loyalty if Twitter is used correctly! A restaurant may use Twitter to announce a new special, for example.
Twitter Ads are known for higher conversion rates than its competitors, which is one of the reasons why Twitter ads are typically more expensive compared to the other social media platforms.
Instagram is all about pictures, as you may well know! So this platform is perfect for any business that is willing to take high quality photos that are usually enhanced with editing.
This is perfect for any business that deals with eye-candy! Florists, Photographers, and Modeling Agencies are a few examples of businesses that can really leverage the purpose of Instagram. That being said, almost any business can get creative enough to come up with a reason to use Instagram to promote branding, boost sales, and garner valuable analytics. And of course, you can set up ad campaigns!
Pinterest is primarily used to share high quality images in conjunction with information. Recipes are the perfect example of the purpose of Pinterest: the user can browse through pictures of delicious-looking food, then they can click on one of the images to look at the recipe, then they can, “pin” that recipe so that they can find that recipe easily in the future.
Pinterest is useful for businesses that can pump out creative content, like art, fashion, and cooking. Every pin you create can have a link to your website, helping to send more people to your business! Pinterest also allows for payed advertising.
LinkedIn is kind of like the social media version of a Chamber of Commerce. Its main purpose is to connect professionals who can help each other succeed in the marketplace. It is perfect for business owners, freelancers, and contractors. LinkedIn is focused more on Business to Business (B2B) relationships rather than Business to Customer (B2C) relationships.
Advertising on LinkedIn has a greater chance of resulting in high quality leads since most people on LinkedIn are business-oriented.
Snapchat is kind of like a more fun and laidback version of Instagram. Similar to most of the social media platforms, it allows for sharing pictures, videos, and stories.
What makes Snapchat different is that it appeals to a younger audience, making it perfect for businesses that sell products or services to Millennials and Generation Z. With Snapchat you can show the more playful side of your business, helping you to connect with your audience.
TikTok is another social media platform that attracts a younger audience. The main goal of TikTok is to share very short videos that are fun and entertaining. Your business can use TikTok to spread brand awareness and reach potential customers.
Since TikTok focuses on very short videos that are fun and entertaining, your advertisements should fit that brief as well, which makes your ads come off as less intrusive.
Whatsapp Business is primarily used for communication with customers via WiFi. One of the main functions of Whatsapp is automating customer service. You can send files, text messages, voice recordings, pictures, pre-written responses, and videos directly to your customers. You can manage your contacts and add your products to your business profile as well.
Reddit is a social news aggregation, content rating, and discussion website. Users submit content to the site such as links, text posts, images, and videos, which are then voted up or down by other members.
Businesses can use Reddit to garner brand awareness with interesting posts and special deals. Reddit users are keen on authenticity!
It takes a good deal of time to become reputable on Reddit and it is the most advanced social media platform to master. Even so, you don’t need to be popular to set up an ad campaign to get your business seen on Reddit.