Why Instagram?
Instagram is a hugely popular photo and video-sharing social media platform. Using Instagram for business can drive brand awareness, boost sales, engage with your audience. It can also provide valuable audience insights to use with all your marketing strategies.
- You can tag and sell products directly through Instagram
- Attract customers, get customer feedback and build customer loyalty
- Increase your market reach
- Do market research and reduce marketing costs
- Increase revenue by building customer networks and advertising
- Develop your brand
- Increase traffic to your website and improve its search engine ranking
- Keep an eye on your competitors.
- Engage with your customers
Who Uses Instagram?
As of June 2022, 55.1 percent of Instagram users were female, and 44.9 percent of users were male. There are over 500 million people on Instagram on a daily basis.
The graph below shows that the majority of Instagram users are 18 to 34 years old.
Instagram Users by Age Group in 2022
Statistics provided by Statista
What Type of Business Should Use Instagram?
Instagram can be used effectively for any type of business that is willing to create compelling visual content in the form of images, or video. That makes it easy for any business that deals with things that are appealing to the eye, like: fashion, food, lifestyle, photography, filmography, and nature – just to name a few.
Instagram Developement
Webcrafter provides development services for Instagram. We will make your Instagram Business Account reflect your business’s branding, which will also match the branding on your website. Here’s a list of some of the other things we will do for your Instagram Business Account:
- Create a custom Instagram URL
- Add products or services with descriptions, prices, and variations
- Incorporate logo as the profile picture
- Optimize the “Bio” section
- Fill out Business Information correctly
- Optimize account settings
Once your Instagram Business Account is complete, we will give you advice on how to use it for the best results. If you end up with any questions, just give us a call!
Instagram Advertising
There are 9 different ways to advertise your products or services on Instagram:
- Image ads allow businesses to use single images to advertise their brand, products and services. Image ads are best suited for campaigns with compelling visual content that can be conveyed in a single image. These images can be created from high-quality photography or design and illustration.
- video ads on Instagram allow businesses to give users a closer look at their brand, products, and services.
- Carousel ads feature a series of images or videos that users can swipe through. They can appear both in-feed and within Instagram Stories, with a call-to-action button or swipe up link that lead users directly to your website.
- Collection ads are a combination between carousel ads and shopping ads. Collection ads showcase products directly from your product catalog. This type of ad is best suited for ecommerce brands, as they allow users to purchase products directly from the ad.
- Explore ads appear within the Explore tab, an area of the platform where users discover new content, and new accounts, that are tailored based on their Instagram usage habits. More than 50% of Instagram users access Explore every month, so it’s a great place to gain exposure.
- IGTV ads are video ads that play after a user clicks to watch an IGTV video from their feed. Videos can be up to 15 seconds long, and should be designed for vertical full screen viewing.
- Shopping ads take users directly to a product description page within the Instagram app. They can then purchase through your mobile website.
- Reel ads are shown in between Reels, with similar specs to Stories ads (full screen vertical videos), and can be up to 30 seconds.
- Story ads are vertical ads you can run on Instagram’s Stories feature.
If you’re going to spend money on ads, you’ll want them to look as good as possible. Webcrafter LLC uses powerful Adobe programs to create and edit images for Instagram ads, increasing the chance your ad will not only be seen, but interacted with as well! We can also help design your ads as well as set up targeted ad campaigns for you.