Why LinkedIn?
LinkedIn is the largest business-oriented networking website geared specifically towards professionals. It has over 500 million members in over 200 countries. A professionally written LinkedIn profile allows you to create an online professional brand which can help open doors to opportunities and networks that you may not have been aware of without the help of social media. Think of it as an online Chamber of Commerce!
LinkedIn gives you the ability to showcase your profile, expertise, recommendations and connections. Not only is your profile the first professional impression recruiters and employers see when they use LinkedIn to search for candidates, it also demonstrates credibility in your industry and highlights your achievements.
Here are 7 more reasons LinkedIn can help your business:
- Gain exposure to Hiring Managers and Recruiters
- Demonstrate your knowledge, credibility and leadership expertise
- research companies, interviewers, recruiters, and hiring managers
- apply for roles, save job searches, and flag recruiters that you are open to hearing about opportunities.
- build credibility with endorsements and testimonials
- research organizations and the people who work at them
- exhibit your knowledge on topics related to your industry, ask questions and start conversations with key people
Who Uses LinkedIn?
As of January 2022, 42.8 percent of LinkedIn users were female and the remaining 57.2 percent were male. There are 310 million monthly users.
The graph below shows that the majority of LinkedIn users are 25 to 34 years old.
Twitter Users by Age Group in 2021
Statistics provided by Statista
Which Professionals Should Use LinkedIn?
The main objective of LinkedIn is to connect professionals from all types of industries. Business owners, freelancers, agents, and contractors are just a few examples of who should use LinkedIn. The new networks and relationships you form can lead to new business opportunities, sales, and even new employees.
LinkedIn Developement
Webcrafter provides development services for LinkedIn. We will make your LinkedIn Profile reflect your business’s branding, which will also match the branding on your website. Here’s some of the other things we will do for your LinkedIn Profile:
- Create and implement a high quality profile image
- Create and implement background image
- Customized LinkedIn URL
- Create an Eye-catching Headline
- Optimized Profile
Once your LinkedIn Profile is complete, we will give you advice on how to use it for the best results. If you end up with any questions, just give us a call!
LinkedIn Advertising
There are four main types of advertising on LinkedIn:
- Sponsored Content appears directly in the LinkedIn feed of professions you want to reach, and comes in three different formats: single image ads, video ads, and carousel ads.
- Message Ads lets you reach your prospects on LinkedIn Messaging, where they increasingly spend most of their time, and where professional conversations happen.
- Dynamic Ads use LinkedIn profile data to personalize ads, for example: profile photo, company name, and job title
- Text Ads are simple but compelling pay-per-click (PPC) or cost-per-impression (CPM) ads.
If you’re going to spend money on ads, you’ll want them to look as good as possible. Webcrafter LLC uses powerful Adobe programs to create and edit images for LinkedIn ads, increasing the chance your ad will not only be seen, but interacted with as well! We can also help design your ads as well as set up targeted ad campaigns for you.