Why Pinterest?
Essentially, Pinterest is a digital bulletin board or scrapbook for collecting media or information you find online. It allows users to discover new businesses, products, services, or ideas, and then save that information to their Pinboard where they can easily access the content again in the future.
Users can see each other’s Pinboards, leading to people gaining notoriety as quality curators or providers. Here are some ways Pinterest can help your business:
- Reach a new audience and grow an online presence
- Drive more traffic to your business website or online store
- Get more conversions with newsletter sign-ups, ticket sales or purchases
- Escalate brand awareness
- Increase customer loyalty
- Generate sales
- Promote products and/or services with targeted ad campaigns
Who Uses Pinterest?
As of January 2022, 82.7 percent of Pinterest users were female, and 17.3 percent of users were male. There are 443 million people who actively use Pinterest every month.
The graph below shows that Pinterest is wildly popular with women from all different age groups.
Pinterest Users by Age Group in 2021
Statistics provided by Statista
What Type of Business Should Use Pinterest?
Pinterest is wildly popular with women from all different age groups. The Pinterest platform is ideal for any business that deals with visual and informative content. Restaurants and cooking influencers are perfect examples of who can perform well on Pinterest! You hook the viewer with an image of amazing food, they click on it and see the recipe, then they save it to their Pinboard.
Pinterest Developement
Webcrafter provides development services for Pinterest. We will make your Pinterest Business Account reflect your business’s branding, which will also match the branding on your website. We will also integrate your Pinterest Business Account with your website, so all your products and services are linked correctly. Here are some of the other things we will do for your Pinterest Business Account:
- Integrate Pinterest account with website to sell products and/or services
- Create an engaging Cover Photo
- Incorporate logo as the profile picture
- Optimize business account settings
- Create “pins”
- Optimize pins for SEO
Once your Pinterest Business Account is complete, we will give you advice on how to use it for the best results. If you end up with any questions, just give us a call!
Pinterest Advertising
People need to know that your business exists, that’s why it’s so important to advertise it! There are five main types of advertising you can do on Pinterest:
- Standard Pin Ads allow you to showcase products and content in vertical or square image or video formats. When a user clicks on this type of ad, they’re led directly to your website.
- Carousel Ads are similar to Standard Pin Ads, the difference being carousel ads allow users to swipe through multiple images or videos.
- Video Pin Ads are just like the Standard Pin Ads, except a video is used rather than an image. Videos are over 50% more effective at grabbing attention!
- Shopping Pin Ads allow you to upload products from your catalog and turn them into Ads!
- App Install Pin Ads are for business wanting to promote and sell an app that can be downloaded natively from Pinterest.
If you’re going to spend money on ads, you’ll want them to look as good as possible. Webcrafter LLC uses powerful Adobe programs to create and edit images for Pinterest ads, increasing the chance your ad will not only be seen, but interacted with as well! We can also help design your ads as well as set up targeted ad campaigns for you.