Why Twitter?
With millions of daily users, Twitter can be a powerful tool to raise awareness about your business, engage with customers and develop leads.
One of the top benefits of Twitter for business is that it lets you share information quickly and start conversations with your target audience. You can learn the latest, real-time trends and invest in social listening. It’s also a great way to get a read on your brand’s public reputation. Here are some of the ways Twitter can help your business:
- Build your brand awareness and grow an organic following
- Connect and engage with new fans and network with partners
- Get feedback with polls and Tweeting questions
- Twitter is the best place to make announcements about your business
- Provide fast service or personalized help through Direct Messaging.
- Create Twitter Lists to keep tabs on specific accounts, industries, and communities
- Create ads to amplify your following and drive traffic to your website
- Generate Sales
Who Uses Twitter?
As of January 2022, 43.6 percent of Twitter users were female and the remaining 56.4 percent were male. There are 228 million people who use Twitter every day.
The graph below shows that the majority of Twitter users are 25 to 34 years old.
Twitter Users by Age Group in 2021
Statistics provided by Statista
What Type of Business Should Use Twitter?
Twitter’s main objective is communication. For most businesses, communication is an essential aspect to building a customer-base. The Twitter platform is a place to make business announcements, share insights about your industry, and to talk directly with your audience. You can also create targeted ad campaigns to drive more people to your business!
Twitter Developement
Webcrafter provides development services for Twitter. We will make your Twitter Business Account reflect your business’s branding, which will also match the branding on your website. Here’s a list of some of the other things we will do for your Twitter Business Account:
- Create a cover image that accurately represents your brand personality and value proposition
- Optimize your logo for use as a profile picture
- Write an engaging and and benefit-driven biography
- Create trackable links for call to action buttons (for analytics)
- Optimize Twitter settings
Once your Twitter Business Account is complete, we will give you advice on how to use it for the best results. If you end up with any questions, just give us a call!
Twitter Advertising
There are three main types of advertising on Twitter:
- Promoted Tweets: These ads look just like regular tweets, except that they are labeled “promoted” at the bottom, and they appear in the regular Twitter feeds of users who might not be following you yet. Promoted Tweets are a way to increase engagement and expand your reach to a wider group of users beyond your follower base.
- Promoted Accounts: Promoted Accounts are designed to help brands become more discoverable and grow their numbers of followers. These ads are displayed in multiple locations on Twitter, including in the “who to follow” box on a user’s homepage, on the home Twitter feed, and in search results. Your Promoted Account ads target Twitter users whose interests are relevant to your brand, so you might gain followers who are actively engage with your content. All of the ads are labeled “promoted” just like Promoted Tweets so users can distinguish them from other content on their feeds.
- Promoted Trends: Promoted Trends appear at the top of the trending topics list in the trends box on Twitter. They, too, are clearly labeled as “promoted,” but otherwise, these ads look exactly like other trending topics, and users can interact with them in the same ways. While Promoted Tweets and Promoted Accounts target specific users, Promoted Trends are visible to all users during their promotion period, including on the Twitter mobile app. Promoted Trends are a good way to get people talking about your business with a specific hashtag.
If you’re going to spend money on ads, you’ll want them to look as good as possible. Webcrafter LLC uses powerful Adobe programs to create and edit images for Twitter ads, increasing the chance your ad will not only be seen, but interacted with as well! We can also help design your ads as well as set up targeted ad campaigns for you.