Why WhatsApp?
WhatsApp Business makes interacting with customers easy by providing tools to automate, sort and quickly respond to messages – all using WiFi. Essentially, WhatsApp gives businesses a streamlined way to communicate with customers! Here are some of the other ways WhatsApp can help your business:
- More easily build customer relationships
- Provide real-time customer service
- Create automated responses to common questions
- Sell products or services right on WhatsApp
- Acquire new customers and keep your current ones happy
- Escalate brand awareness
- Organize your clients or customers into unique categories
Who Uses WhatsApp?
As of January 2022, 45.8 percent of WhatsApp users were female, and 54.2 percent of users were male. There are 2 billion people who use actively use WhatsApp every month.
The graph below shows that the majority of WhatsApp users are 26-35 years old.
WhatsApp Users by Age Group in 2020
Statistics provided by Statista
What Type of Business Should Use WhatsApp?
WhatsApp is a good fit for any business that has a reliable WiFi signal and that is willing to change out old communication habits with a more modern one. As far as communication goes, WhatsApp is the most versatile platform to interact with customers. You can text, send picture or videos, sell products, organize your contacts into organized groups, provide swift customer service, exchange voice recordings, and more – all from one app on your phone.
WhatsApp Developement
Since WhatsApp requires us to set up the platform directly on your business’s cell phone, we will need physical access to it. If you live in SW Florida we can send a tech to you, otherwise your business cell can be shipped to us, or we can instruct you on how to set everything up over a video call.
We will make your WhatsApp Business Account reflect your business’s branding, which will also match the branding on your website. We will also integrate your WhatsApp Business Account with your website. Here’s a list of some of the other things we will do for your WhatsApp Business Account:
- Set up your business catalog with products and/or services
- Integrate your logo as the profile picture
- Create and implement engaging cover image
- Optimize profile data
- Link WhatsApp to your website
- Connect WhatsApp to Facebook Business Page
- Set up automated messages
Once your WhatsApp Business Account is complete, we will give you advice on how to use it for the best results. If you end up with any questions, just give us a call!
WhatsApp Advertising
People need to know that your business exists, that’s why it’s so important to advertise it! There are three main types of advertising you can do on WhatsApp:
- Awareness Ads is useful if you need more people to be aware of the existence of your brand and to keep it present in the minds of your users/clients.
- Consideration Ads allows you to manage your campaign according to a goal related to traffic, engagement, app installation, video plays, lead generation, or messages.
- Conversion Ads are more focused on finding people who are more likely to follow through with a conversion. To achieve this, you have three objectives available: conversions, sales catalog, and store visits.
If you’re going to spend money on ads, you’ll want them to look as good as possible. Webcrafter LLC uses powerful Adobe programs to create and edit images for WhatsApp ads, increasing the chance your ad will not only be seen, but interacted with as well! We can also help design your ads as well as set up targeted ad campaigns for you.